The ad is an example of visual rhetoric. This is because it utilizes sensory images to communicate a verbal message in relation to culture. The message it is trying to get across to the audience is that if you drink milk, you will be strong and have a nice body like Wolverine does because he drinks milk. In order to get this particular message to the audience, “Got Milk?” uses Hugh Jackman because he has a body that many people wish they could have. They expose his arms in the picture so that you can see how muscular he is and then attribute this to the milk he is drinking. The style of the ad also appears to make him seem more tough and unapproachable which is also then attributed to the milk. Lastly, they utilize the extremely popular X-Men movie to attract films of the movie. They incorporates parts of the movie such as his powers to regenerate. This is completely fictional and milk has nothing to do with this in the movie, or in real life. However, it helps draw in fans and younger kids that like the fictional powers being associated with milk.
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